Mike Pompeo, former director of the Central Intelligence Agency and secretary of state, will be among featured speakers at Dairy Strong.
The Dairy Business Association is hosting the event Jan. 19-20 at the Monona Terrace in Madison. A virtual option will also be available.
The conference brings together farmers, corporate professionals, government and university representatives, and other partners to learn, network, celebrate, and explore challenges and opportunities in the state’s signature industry.
Dairy Strong’s track programming will focus on the growing importance of sustainability, how technology is providing a path to progress, and the significance of a forward-thinking mindset. Among other aspects, there will also be a panel discussion about the pandemic’s impact on the supply chain and lessons to carry forward.
“We always strive to provide programs, presenters, speakers and sessions that are innovative, instructive and inspiring,” says DBA President Amy Penterman. “It’s so important to provide a rich experience for our farmers, processors and the many others who make up such a critical part of our economy, rural communities and food system.”
In addition to Pompeo, featured speakers will be Ryan Estis, John O’Leary and a legislative guest who is yet to be determined. Estis is a sales and leadership expert with 20 years of business experience working with brands worldwide. O’Leary is an inspirational speaker who survived a horrific accident as a 9-year-old when he was burned on 100 percent of his body and was given a 1 percent chance to live.
The conference will again feature a tradeshow, an Innovation Stage and breakout sessions whose topics are being finalized.
The Wisconsin’s Master Cheese Reception also will take place and DBA will announce its Advocate of the Year.