Know Someone Who’d Make A Great ‘Alice’?

Arguably one of the most competitive jobs in the state of Wisconsin is accepting applications — the 77th Alice in Dairyland position with the Department of Agriculture, Trade and Consumer Protection.

Applications are open through Jan. 31. If you’re passionate about telling the story of Wisconsin agriculture, this is the job for you. Here to tell us about the experience of being Wisconsin’s agriculture ambassador is the current Alice, Ashley Hagenow.

“Serving as Alice in Dairyland is a once-in-a-lifetime opportunity. I will be forever thankful for this experience,” Hagenow says. “In this role, you are a teacher, communicator, agri-marketer, professional speaker, media professional, relationship builder, student, and so much more.”

As one of the most widely recognized communications professionals in Wisconsin agriculture, Alice in Dairyland travels extensively promoting Wisconsin’s agricultural industry and its impact on the state economy. In this highly visible and fast-paced position, Alice in Dairyland serves as a full-time spokesperson, cultivates relationships with media outlets throughout the state, writes and delivers speeches at events, and utilizes social media to tell the stories of Wisconsin agriculture.

Additional duties include developing and executing marketing plans, delivering classroom presentations, and networking with industry professionals. Alice must also learn and retain information about the diversity of Wisconsin agriculture. She then must be able to tailor that information to educate both urban and rural audiences.

“Serving as an ambassador for Wisconsin agriculture is the most rewarding and exhilarating experience,” Hagenow says. “I look forward to continuing the important work of promoting Wisconsin’s diverse and abundant agriculture industry while developing skills to use throughout my career.”

Alice in Dairyland applicants should have an interest in Wisconsin agriculture, public speaking experience, and at least three years of experience, education, or training in communications, marketing, education, or public relations. Applicants must also be female, Wisconsin residents, and at least 21 years old.

Job Details

This one-year, full-time, contractual position starts July 8. The chosen candidate will travel extensively and be required to be in person at the DATCP’s Madison office each week. The annual salary for Alice in Dairyland is $45,000. This includes holiday, vacation, and sick leave, and use of a state vehicle while on official business. Reimbursement is provided for an individual health insurance premium of up to $450 monthly and professional travel expenses.

To apply, provide a cover letter, completed application form, resume, and contact information for three professional references to See more application details:

Qualified applicants will have a preliminary interview on Feb. 24 at DATCP’s Madison office or via Microsoft Teams. Top candidates are required to attend a two-day program briefing and press announcement March 1-2. The three-day final interview process will take place May 2-4 in Door County.