An Upgrade In Dairy Lane

So you enjoy telling the story of dairy! Well step up!

New in 2024, the Wisconsin State Fair Dairy Promotion Board is adding the Dairy Lane Ambassador positions. The goal – enhancing the dairy experience for fair goers.

Ambassadors will be trained in networking, leadership, public speaking, and social media experience. Ambassadors will also receive specialized Dairy Promotion training, a stipend, food and lodging during the Wisconsin State Fair.

“We are excited to provide this new opportunity for dairy promotion enthusiasts, both with dairy cow and dairy goat experience! The impact that Dairy Lane has on fairgoers each year is so rewarding and would not be possible without the generous support of our sponsors, staff, and volunteers. We are looking forward to adding ambassadors to this list of influential dairy promoters!” shares Nicole Barlass, President of the Wisconsin State Fair Dairy Promotion Board.

How To Apply

To learn more about the position and to apply to become a 2024 Dairy Lane Ambassador, visit: Application deadline is May 15th.

The Wisconsin State Fair Dairy Promotion Board is made up of individuals passionate about promoting Wisconsin’s $45.6 billion dairy industry during the Wisconsin State Fair. Providing educational opportunities for attendees with its interactive Dairy Lane exhibit and cow and goat milking demonstrations while also managing the Real Wisconsin Cheese Grill and Blue Ribbon Dairy Products Auction, the board helps fund scholarships for students pursuing careers in the dairy industry, and offers volunteer opportunities for dairy youth to get involved. For more information, visit or follow @WSFDairyPromoBoard on Facebook.