Virtual Ag LEAD Summit Registration Open

Registration is now open for the Ag LEAD Summit that will be held virtually on March 12.

Ag LEAD stands for leadership, engagement, advocacy and development. The summit will give attendees the opportunity to learn more about tools, resources, ideas and best practices when advocating for agriculture and conducting promotional events. Keynote speakers for the event include Paul Wesselmann, The Ripples Guy, and Hannah Thompson-Weeman with the Animal Agriculture Alliance.

The conference will be broken into four tracks: Leading Your Own Self Development, Engaging Consumers, Advocating for Agriculture and Developing Agribusinesses. Workshop topics will include connecting with consumers, time management, consumer trends, volunteer recruitment and more.

The event is being coordinated by WFBF’s Promotion and Education Committee whose mission is to build awareness and understanding of agriculture and provide leadership development for the agricultural community.

Ag LEAD is open to all Farm Bureau members and will cost $25 to help cover speaker fees. Registration and other summit information can be found at Anyone who is not currently a Farm Bureau member, but would like to attend the conference, can sign up at

“We are excited to bring members together virtually for leadership development and collaboration on ways to effectively connect with consumers,” WFBF Promotion and Education Committee chair Lynn Leahy said. “I encourage anyone with an interest in promoting Wisconsin’s diverse agriculture industry to attend.”

Rural Mutual Insurance Company is co-sponsor of the Ag LEAD Summit, which is scheduled to take place on a biennial basis. 

Wisconsin Farm Bureau Federation is the state’s largest general farm organization representing farms of all sizes, commodities and management styles.