Performance Bull Sale On The Way

With the escalated value beef producers are seeing in the marketplace, focusing on always bringing quality animals to the buyer means money. Keeping genetics fresh is critical.

For 67 years, the Wisconsin Beef Improvement Association has focused on revealing great young sires, ready for a new paddock. WBIA’s Performance Selected Bull Sale is the longest-running test in the nation.

Allan Arndt, Janesville beef producer and current president of WBIA, says the bull sale started at the Hancock Agricultural Research Station before relocating to the UW-Platteville Pioneer Prairie Farm for housing and performance measurements on the bulls submitted.

He invites you to the sale on Saturday, April 6 starting at 11 a.m. at the UW-Platteville Pioneer Farm. Need directions? Head three miles South of Platteville on Highway 80, then three miles East on College Farm Road. Come check them out!

WBIA is selling 70 yearling performance-tested bulls, including Angus, Charolais, Hereford, Red Angus, Simmental, Simmental Angus Cross, and Simmental South Devon Cross. The bulls were fed a forage-based ration.

To take a look at the sale catalog, performance information, pedigree information, and video of the bulls:

You can also call 608-527-5747 or 608-342-1850 for more information.

Don’t forget – you can buy a WBIA-tested bull from the sale ring or virtually from your living room at: