The Wisconsin Pork Association will once again be kicking off the holiday season with the “Give-a-Ham” social media campaign Nov. 1-30.
To launch the season of giving, Wisconsin Pork Association President Christina Meylor will be donating a ham to the Lafayette County Food Pantry in Darlington.
The campaign was originally started by the National Pork Producers Council. It aims to engage the U.S. pork industry and the communities they support in a holiday giving program. The campaign works to broaden awareness of the pork industry’s WeCare® commitment to giving back to its communities.
We Care® is an overarching philosophy and commitment grounded in the six Ethical Principles that guide
America’s pig farmers in all that they do. One of these six principles is “community.” Pork producers affirm their obligation to contribute to a better quality of life in their communities.
During these challenging times, it is important that we try to help alleviate food insecurity in our state while supporting our farmers, says WPA. Many people still struggle to feed their families, so it is fulfilling to help be a part of the solution and to witness such generosity and commitment by so many others doing the same.
The association encourages everyone to participate. To do so, you can follow these instructions:
- Purchase a ham or other pork product.
- Deliver it to your local food pantry.
- Take a photo of your donation.
- Post it to social media using the hashtag #GiveAHam and mention Wisconsin Pork Association.
- Tag a friend and challenge them to do the same!
If you don’t have social media, you can send your pictures to WPA via email to wppa@wppa.org. They will post the picture to their Facebook page. Questions? Email mworek@wppa.org or call 608-723-7551.
