A New Dairy Product Enters The Market

Organic Valley has expanded its fluid milk portfolio with Family First™. This milk has the standard 12 essential nutrients, with added DHA Omega 3 to support brain health.

According to a 2019 study published by the National Institute of Health, Americans in all age groups did not meet the recommended daily intake of Omega 3s. Recent insights from Organic Valley show that families are in search of a milk that meets the varying nutritional needs of their families. The new Family First organic milk line provides 50 mg of DHA Omega 3 per serving to help provide a solution to this problem.

“Our new Organic Valley Family First milk tastes just as fresh and delicious as our other organic milks, with the added benefits of DHA Omega 3,” said Jaclyn Cardin, Organic Valley chief brand officer. “And so, we couldn’t be more excited to bring our new Family First milk to store shelves nationwide and offer families a great-tasting option from our co-op that provides quality nutrition for the whole family.”

Family First milk will begin appearing on retailer shelves nationwide beginning this month, available in Whole and Reduced Fat 2%, half-gallon cartons.