Wisconsin Hosting Several Trade Missions

Wisconsin businesses can participate in seven trade missions this year to eight countries with the Wisconsin Economic Development Corp.

These international trade missions are meant to help businesses extend their reach by entering global markets. WEDC will visit the United Kingdom, Australia, the United Arab Emirates, Mexico, China, Canada, Germany, and Switzerland in 2024 and 2025.

Wisconsin businesses can attend one or more of these programs, which involve an introduction to each market specifically tailored for state companies, as well as a customized meeting schedule for each participating firm.

“At WEDC, we’re excited to provide a diverse selection of trade missions to Wisconsin’s key export destinations,” says Aaron Zitzelsberger, WEDC’s senior director of global trade and investment. “With our extensive range of opportunities, there’s bound to be something perfect for any Wisconsin company seeking to boost international sales.”

Specific destinations include:

  • United Kingdom (Farnborough Air Show), July 21-26, 2024
  • Australia (Sydney and Melbourne), Nov. 1-9, 2024
  • United Arab Emirates (Dubai), Jan. 25-Feb. 1, 2025
  • Mexico (Guadalajara and Mexico City), Feb. 23-28, 2025
  • China (Shanghai), March 2025 (exact dates TBD)
  • Canada (Vancouver and Calgary), April 6-11, 2025
  • Switzerland and Germany (Zurich and Stuttgart), May 18-24, 2025

Before embarking on a trade mission, each participating company receives a detailed briefing from WEDC. This thorough country overview, offered from a Wisconsin vantage point, sets the stage for a well-coordinated exploration of key markets. While in country, participants engage in meetings with potential partners whose needs or strengths match the Wisconsin company’s export goals.

As part of the Wisconsin delegation, companies receive personalized market research and matchmaking services at a deeply discounted rate compared to what they would pay for similar services on their own. Additionally, WEDC manages logistics, transportation, translation, and scheduling, allowing participants to focus on their business objectives.

“In business, developing personal relationships is fundamental to success,” says Zitzelsberger. “Trade missions are crafted to foster these connections, offering valuable opportunities to make in-person connections in key markets.”

Learn more or sign up: https://wedc.org/export-from-wisconsin/global-trade-missions/