Smithfield is turning up the heat on summer grilling with the launch of its new, limited-time Smithfield Pabst Blue Ribbon Beer Brat.
Designed for effortless summer entertaining, each brat is crafted to deliver big, satisfying flavor. Served straight from the grill, tucked into a toasted bun or shared at a backyard get-together, these brats are perfect for any occasion.
The Smithfield Pabst Blue Ribbon Beer Brat brings a nostalgic, all-American twist to the grill, pairing premium pork infused with the smooth taste of Pabst Blue Ribbon beer for a juicy bite with a satisfying snap, perfect alongside potato salad, corn on the cob and an ice-cold can.
“As the weather gets warmer, we know consumers are planning to gather over great food, and bold flavors are a must,” said Marianne Radley, managing director of marketing for Smithfield Foods. “This new bratwurst lineup, including the innovative Pabst Blue Ribbon Beer Brat, delivers premium, crave-worthy options that are easy to prepare and made for sharing, bringing bold, grill-ready flavor and good times to every backyard get-together.”
Conveniently packaged for easy preparation at home or on the go, all varieties are ideal for grilling, pan-searing or simmering in beer for extra flavor. Each brat has a home at backyard barbecues, tailgates and casual summer meals.
“Beer and brats have always belonged together; we just teamed up with Smithfield to do it right with a seriously good brat,” said Katherine Mata, director of culture marketing for Pabst Brewing Company. “It’s an easy win for anyone who believes grilling should come with a cold beer.”
