WCA Honors Excellence in Beef Industry

Recognizing their dedication to excellence in Wisconsin’s beef industry, the Wisconsin Cattlemen’s Association (WCA) honored award recipients during the 2024 Summer Tour.

Cattlemen of the Year

The 2024 Cattlemen of the Year is Springs Creeks Cattle Company. The Bob and Rhonda Mitchell family operate a seedstock herd comprised of Angus, Limousin, Red Angus and Lim Flex cattle in the driftless region of southwest Wisconsin just outside Boscobel. The Mitchells have a joint female sale in the fall and a bull sale each February. They also consign cattle to various sales throughout the U.S., including the Black Hills Show and Rodeo. They also are known for exhibiting high quality cattle on a national level at shows such as the National Western Stock Show. More recently, the family started selling beef directly to consumers through farmers markets, online avenues, and school districts in their area.

Friend of the Cattlemen Award

Brad Robson of Viroqua, Wis. earned the 2024 Friend of the Cattlemen award. Robson has been an instrumental member of the Vernon County Cattlemen, serving in several leadership roles. He currently represents Vernon County on the WCA Board of Directors where he diligently attends meetings and provides productive input. Robson also helped recommend and recruit the past two WCA Steak Trailer Managers – Craig and Vickie Dunnum, and most recently, Dave and Carrie Goss. He is known as an excellent advocate for the Wisconsin beef cattle industry.

Environmental Stewardship Award

The Environmental Stewardship Award went to Chris and Jenny Reichert of Reichert Land and Cattle in Sheboygan Falls, Wis. With their three children, Chris and Jenny manage their cattle on an intensive rotational grazing system. They implement cover crops and no till practices to reduce erosion on their crop ground. Living near Lake Michigan, they have an even more vital role to play in maintaining soil and water quality. The Reicherts are passionate about their farm and ensuring it maintains and improves quality for future generations.

Beef Quality Assurance Award

Greg and Karen Denzine of Deer Creek Angus near Phillips, Wis. received the Beef Quality Assurance Award. The Denzines own and operate a purebred angus operation that was established in 1994. They take great pride in managing their livestock in a stress-free environment where they raise and harvest all their own forage. They select for genetic traits that lead to high quality beef, which they sell across the state. In recent years, they have become extremely involved with Taylor County Extension. They have helped host multiple educational events and are an excellent, transparent advocate for the beef industry.