Tractor Supply Company, in partnership with National 4-H Council, is kicking off its 12th Paper Clover campaign, a bi-annual fundraiser that generates millions of dollars in scholarships for 4-H youth. Donations from the campaign will strengthen educational programs and provide students with the opportunity to engage in enriching camps, conferences and community projects in science, technology, engineering, mathematics, agriculture, healthy living and civic engagement.
From April 27 – May 8, customers can purchase a paper clover at checkout in stores nationwide or online at TractorSupply.com. For the third consecutive year, any donations made on a TSC Personal Credit Card will be matched by Tractor Supply. All funds raised will directly benefit Cooperative Extension’s 4-H program which supports kids and teens with 90 percent of donations supporting youth in the state in which it was collected, and the remaining 10 percent supporting national 4-H programming.
“Tractor Supply customers and Team Members continue to be strong supporters of the 4-H Paper Clover campaign. Their ongoing generosity impacts more than 125,000 children nationwide, providing 4-H members with the opportunity to access the hands-on experiences needed for a successful future,” said Christi Korzekwa, senior vice president and chief marketing officer at Tractor Supply. “Last year’s campaign exceeded all our fundraising expectations and broke a record for the program. We are so excited to see our Team Members and customers continue to support the children in our local communities in such a meaningful way.”
“For more than 100 years, 4-H has believed in the power of young people and their ability to lead and improve the world,” said Jennifer Sirangelo, President and CEO of National 4-H Council. “Our partnership with Tractor Supply creates thousands of opportunities for youth across the country to find their spark and learn-by-doing while building life skills such as leadership and resiliency to help them thrive today and tomorrow.”
Since inception, Tractor Supply and 4-H have raised more than $17 million through the Paper Clover campaign. Last fall’s campaign alone raised more than $1.3 million.