The ‘Wisconsin Way’ Of Beef Production

After more than two years of planning and delays because of COVID-19, the Wisconsin Beef Council is proud to debut its newly produced “Wisconsin Way” video in the Compeer Financial Discovery Barnyard at the Wisconsin State Fair Aug. 5-15. 

“Wisconsin Way” captures the stories of the beef industry from gate to plate with Reichert Land & Cattle, Hillside Farms, Marda Angus, Rush Creek Ranch, and Weber Meats.  It focuses on animal care, sustainability and beef safety. 

Watch the video:

The video will be on display in the Compeer Financial Discovery Barnyard, a free and interactive exhibit at the Wisconsin State Fair. Following the fair, Wisconsin Way will be showcased on Wisconsin Beef Council’s various social media channels.

Educators, agriculture organizations and other groups who wish to utilize the video for educational purposes can request a copy from the Wisconsin Beef Council.