The ongoing partnership between Dairy Farmers of Wisconsin and the Alice in Dairyland program remains a cornerstone of the state’s agricultural outreach strategy.
Virgil Haag, a dairy farmer and member of the Dairy Farmers of Wisconsin Board of Directors representing Dane and Jefferson counties, emphasizes that the program acts as a vital bridge between busy producers and the public. By leveraging both wide-reaching media campaigns and grassroots community engagement, the partnership ensures that Wisconsin’s dairy heritage remains a priority for consumers.
“Alice is one of Wisconsin agriculture’s strongest ambassadors,” Haag says. “She helps tell the story of our farmers, cheesemakers, and award-winning dairy products. This partnership gives Wisconsin dairy a trusted, year-round voice.”
The program’s reach is extensive, spanning major industry initiatives such as June Dairy Month, while also fostering face-to-face connections at schools, county events, and the Wisconsin State Fair. According to Haag, this combination of professional media presence and personal interaction is essential for maintaining consumer confidence in modern farming practices.
“Farmers are focused on caring for cows and producing high-quality milk,” Haag says. “We don’t always have the time or platform to reach millions of consumers. Alice helps bridge that gap through media, digital outreach, and events.”
Learn more: https://www.aliceindairyland.com/
