The fluid milk market is adapting to significant changes as we begin 2025, according to Mike North, Principal of Risk Management for Ever.ag. This year’s fluid milk prices are stabilizing, supported by strong whey markets and shifting global demand.
In 2024, milk prices were influenced by varying cheese prices. While cheese experienced sharp declines, whey prices remained steady, maintaining milk price strength. “Whey pricing has been the hidden hero,” said North, explaining that whey protein continues to meet growing consumer demand in fitness and health products.
Looking ahead, domestic production capacity is expanding, particularly along the I-29 Corridor and the Texas Panhandle. New cheese facilities will process increasing amounts of milk, which could affect supply balances. North emphasized that export markets will play a crucial role, especially with Mexico, the largest buyer of U.S. dairy.
Globally, markets like South Korea, China, and Southeast Asia also hold potential. However, political and economic uncertainties in these regions could impact trade dynamics. North remains optimistic, citing the growing global appreciation for high-quality U.S. dairy products.
As 2025 unfolds, fluid milk prices are poised to reflect both domestic growth and evolving international relationships. Industry stakeholders will closely monitor these factors to maintain market balance.
