The Animal Agriculture Alliance’s annual College Aggies Online scholarship competition kicks off Sept. 13.
The program is open to undergraduate, graduate students, collegiate clubs and classes who will receive nine weeks of interactive and educational content to learn how to engage about food and agriculture online and in their communities. Last year students were awarded more than $20,000 in scholarships.
“Being involved with College Aggies Online gives us the opportunity to work with Gen Z agriculture experts, who can be effective at delivering our story of responsible food production to their peers,” says Don Schindler, Dairy Management Inc.’s senior vice president of digital innovations. “The students involved with this program are the leaders and advocates of tomorrow, so it’s important to the dairy industry and our farmers that we help foster and develop their communications skills to help make sure this next generation of consumers understands where their food comes from and who produced it.”
College Aggies Online helps students become confident and effective communicators on behalf of agriculture.
The individual competition is a completely virtual experience. Students receive guidance from industry experts and farmer mentors on how to write blog posts, create viral social media posts and design eye-catching infographics, for example. The club competition provides both in-person and virtual engagement opportunities for college clubs and classes to engage with peers on campus about agriculture.
Collegiate clubs and classes have 10 challenge categories available to choose from to earn points. In the “Undeniably Dairy” challenge sponsored by DMI, clubs are encouraged to partner with local dairy farmers and checkoffs to share the nutritional benefits of dairy and how its produced with students on campus. Other examples of club challenges include a farm tour, hosting an “Ask a Farmer” panel, bringing ag to a local K-12 class and collaborating with the campus dining community. Challenges are adaptable to in-person or virtual.