New Directors Join DATCP

DATCP hired Michael Domke as the Director of the Bureau of Consumer Protection, and Joe Smith as the Director of the Bureau of Weights and Measures.

Domke will lead a staff of consumer protection program specialists, mediators, investigators, and agency liaisons who provide support and education for Wisconsin consumers and businesses. The Bureau of Consumer Protection handles nearly 100,000 new consumer complaints and inquiries every year, regulates deceptive business practices to protect Wisconsin consumers, and educates consumers on best practices to combat and avoid identity theft.

He most recently served as Section Manager of the Wisconsin Division of Motor Vehicles’, Dealer and Agent Section for the Wisconsin DOT.

“Michael’s background in investigations and enforcement is sure to enhance an already excellent team of consumer protection educators and investigators,” says Lara Sutherlin, Administrator for the Division of Trade and Consumer Protection.

Joe Smith will lead the Bureau of Weights and Measures. He will lead a team of inspectors, metrologists, chemists, environmental specialists and regulatory specialists who work to ensure a fair marketplace for Wisconsin consumers. DATCP’s weights and measures team conducted 252,782 inspections at 5,946 business locations statewide in 2020. Inspectors also tested 3,948 fuel samples for quality last year, and nearly 99 percent of the samples met the required national standards.

Smith most recently served as Section Manager for Field Services in the Bureau of Meat and Poultry Businesses at DATCP.

“Joe’s mastery of building stronger processes and function will result in even greater service for our regulated community and consumers,” says Sutherlin.