Pictured: Representatives of UW-River Falls and Cernohous Chevrolet pose with a Chevy Silverado 3500 HD pickup truck and an 8,600-pound-capacity tank.
The Wuethrich Family/Grassland Dairy Center of Excellence at UW-River Falls will be producing even more tasty dairy foods. This is thanks to the donation of a milk-hauling truck by a regional automotive dealer, Cernohous Chevrolet of Prescott.
The Chevrolet Silverado 3500 HD will haul a milk tank filled to its 8,600-pound capacity from Mann Valley Farm to the dairy pilot plant on campus, tripling the plant’s daily production capacity.
“The truck will make a significant impact, allowing us to operate more efficiently and take advantage of our production center’s full capabilities,” says plant manager Rueben Nilsson.
The ability to expand production is important as the dairy pilot plant seeks to increase wholesale distribution of cheese and ice cream, Nilsson explains. Those products, under the Falcon Creamery name, are expanding into more locations.
Beth Johnson, Cernohous Chevrolet human resources director, said the auto dealer is proud to partner with UWRF and excited to support the growth of the university’s dairy program.
“After touring the Wuethrich Family/Grassland Dairy Center of Excellence, we were thoroughly impressed by the creamery and the hands-on learning opportunities the plant offers,” she said. “It’s inspiring to see how UWRF is shaping the future of the dairy industry.”
UWRF received the truck July 7.
