Lambeau Field is joining 10 other “Wonders of Wisconsin” sites across the state. This is the word from Gov. Tony Evers, the Green Bay Packers, and the state Department of Tourism.
This adds to the growing lineup of must-visit places in Wisconsin for residents and visitors alike.
“Lambeau is like a sanctuary—it’s a really special place. Especially for folks who’ve grown up here or visit Wisconsin, it’s extraordinary to be able to go to Lambeau and see it for yourself,” Evers says. “It’s a place that means a lot to us here in Wisconsin.”
Lambeau Field is home to the only publicly owned team in the NFL and the team with the most wins. Established in 1957 as Green Bay City Stadium, Lambeau Field got a new name in 1965 in honor of the team’s co-founder, Curly Lambeau. It’s the oldest continually operating stadium built for an NFL team. Each year, Lambeau Field welcomes hundreds of thousands of fans from around the globe. This is due to its legendary players, iconic games, and signature fan experience. It’s become a must-visit stadium for generations of football fans.
This announcement comes on the heels of the 2025 NFL Draft hosted in Green Bay earlier this year. During the Draft, Lambeau Field and the city welcomed over 600,000 visitors from around the nation and world. In total, the three-day event generated an economic impact of approximately $105 million for the state. This surpassed previous estimates for the event. It also cemented Lambeau Field and the city of Green Bay as world-class tourism and travel destinations.
“We’re pleased to join Travel Wisconsin in recognizing Lambeau Field as a Wonder of Wisconsin, alongside other renowned destinations in our great state,” says Justin Wolf, Packers director of corporate partnerships sales and activations. “Lambeau Field attracts Packers fans from near and far to Wisconsin, both on gameday and every day. We’re proud to welcome visitors from all over the world to enjoy our outstanding fan experience, celebrate our history, and share in the tradition of Packers football.”
Travel Wisconsin launched the Wonders of Wisconsin in 2023. In addition to Lambeau Field, the Wonders of Wisconsin include the Apostle Islands National Lakeshore, Devil’s Lake State Park, Eagle Tower, Grandad Bluff, Kohler-Andrae State Park, the Milwaukee Art Museum, Taliesin, Willow Falls, Witches Gulch, and Yerkes Observatory.
Learn more: https://www.travelwisconsin.com/wonders-of-wisconsin
