Keep Athletes Fueled with Beef on the Plate

With baseball and softball season underway and the kickoff to summer grilling season fast approaching, the Beef. It’s What’s For Dinner. brand, funded by the Beef Checkoff, is excited to announce the perfect partnership between beef and baseball/softball as a proud partner of the Little League® World Series this year.

“This partnership provides a unique opportunity to reach a younger audience and their families with facts about beef and recipes they will love,” said Dan Gattis, NCBA Federation Division Chair. “With approximately two million players annually, Little League teams account for 70% of youth baseball in the U.S. and makes them an ideal partner for the Beef Checkoff.”

The partnership, which will name Beef as the official sponsor of the Perfect Home Plate with Little League, will include a variety of advertising opportunities, including a digital video series to inspire consumers to choose beef. It will culminate with a beef dinner the night before the opening game of the Little League Baseball® World Series to fuel the young athletes with high quality protein and help them prepare for 11 days of competition.

Beef is always a crowd pleaser, but nutrition is key when fueling young athletes and busy families. This partnership will help educate consumers about beef’s unmatched nutrition package of high-quality protein and 10 essential nutrients, helping them keep their families nourished throughout the day and introducing the next generation to the Beef. It’s What’s For Dinner. brand.

To see recipes and more content from the partnership, visit their Little League webpage on