Rachel Gerbitz has been hired as WFBF’s Director of Sustainability Communications and Partnerships. In this newly-created role, Gerbitz will oversee WFBF’s sustainability communication efforts. She will create educational resources and write a variety of pieces for Farm Bureau publications focused on environmental topics. Gerbitz will work with stakeholders and media to forward agriculture’s sustainability story and assist with events regarding environmental stewardship.
“I am thrilled to join the Farm Bureau team,” said Gerbitz. “I am looking forward to serving our members and sharing sustainability stories across the state.” Gerbitz grew up in Rock County where she was involved in 4-H and the Wisconsin Junior Holstein Association. She now lives in Kaukauna. In her spare time, Rachel manages her small herd of registered Jersey cattle. Gerbitz attended UW-Madison where she earned a bachelor’s degree in Dairy Science and Life Sciences Communications. Additionally, she earned an Agricultural Marketing and Communications Certificate from WI DATCP in 2020. She has held various marketing roles with AgrAbility of Wisconsin, the Wisconsin Dairy Youth Program and UW-Madison’s Collegiate Farm Bureau chapter.
Gerbitz will begin her role on June 15. Prior to joining the Farm Bureau staff, she worked for Pioneer as a promoter in northeast Wisconsin. Wisconsin Farm Bureau Federation is the state’s largest general farm organization representing farms of all sizes, commodities and management styles.