Fertilizer Institute Shares Top Priorities

The Fertilizer Institute is expecting good news price-wise for farmers this year. That’s according to The Institute’s President and CEO Corey Rosenbusch. He says we’re heading into a more normal market period. However, he expects strong demand to continue. He added that with that, their biostimulant program is elevating product standards for growers.

“One of the primary challenges voiced by agricultural retailers was the overwhelming influx of products lacking clear evaluation criteria,” he says. “To address this, a certification framework has been established. This framework empowers biostimulant manufacturers to showcase their adherence to stringent baseline standards, earning them the coveted certified biostimulant label.”

The certification aims to instill confidence among growers, providing assurance that certified products have undergone rigorous testing. For agronomists and retailers, the program offers a structured approach to product evaluation and field testing, streamlining decision-making processes.

In addition to bolstering confidence among industry stakeholders, the certification program is poised to influence regulatory practices. Collaboration with state plant food control officials has garnered support for the standardization efforts. This helps bridge regulatory gaps and ensure a more consistent approach to product evaluation and approval.

As the agricultural community is amid planting season, factors influencing fertilizer application and crop management loom. While price volatility remains a significant concern, a stable market environment coupled with strong commodity prices incentivizes growers to invest in maximizing yields while also adhering to nutrient stewardship principles.

Looking ahead, the fertilizer industry’s priorities align closely with ongoing Farm Bill discussions. “Our key focus areas include designating critical minerals such as phosphate and potash, streamlining regulatory processes, and also revitalizing market research initiatives.”

Amidst these discussions, sustainability also emerges as a recurring theme. “Innovations in low carbon ammonia production hold promise for reducing emissions and also advancing environmental stewardship,” says Rosenbusch. “The industry’s commitment to sustainability underscores its dedication to driving positive change while meeting the evolving needs of growers and consumers alike.”