Feed Industry Adapting

Between the impacts of supply chain disruptions, geopolitical shifts and more, the U.S. animal feed industry is doubling down on its commitment to flexibility, sustainability, and innovation. That’s according to Constance Cullman, president and CEO of the American Feed Industry Association.

“The current feed landscape is characterized by a pressing need for flexibility and resilience in supply chains, as unforeseen disruptions cast a shadow over global markets,” she explains. “While globalization experiences turbulence, we are steadfast in our efforts to ensure the continuity of our operations and uphold our commitments to customers worldwide. In the absence of comprehensive trade agreements, we are proactively leveraging resources such as the USDA’s Market Access Program and Emerging Markets Program to sustain our international presence.”

Central to the significance of the U.S. feed industry on the global stage is its role as a provider of high-quality, sustainable feed ingredients. With standards of excellence, U.S. ingredients offer a unique value proposition, particularly for developing countries seeking to enhance livestock nutrition. Despite challenges stemming from trade complexities, the industry’s commitment to excellence continues to drive its penetration into diverse markets.

However, amidst the quest for market diversification lies a realization of the industry’s reliance on certain key suppliers, notably China. Critical inputs such as vitamins and amino acids underscore the imperative for strategic risk mitigation and supply chain resilience. Urgent calls echo throughout the industry for innovative solutions, including reshoring production and fostering robust partnerships with trusted allies.

Moreover, the industry’s commitment to sustainability emerges as a guiding principle, encompassing efforts to source responsibly, minimize waste, and mitigate environmental impact. Recognizing the role of feed in livestock production’s ecological footprint, stakeholders are spearheading initiatives to promote sustainable practices and empower customers with informed decision-making tools.