The price of a traditional Thanksgiving meal in Wisconsin is up 6.7% according to Wisconsin Farm Bureau’s annual Marketbasket survey that rang in at $61.84, an increase of $3.88 from the 2024 survey of the same items.
The Marketbasket survey looks at the price of popular food items used to prepare a Thanksgiving meal sufficient to serve 10 people. This survey allows for Wisconsin food prices to be compared with food prices from across the country. Comparatively, the American Farm Bureau Federation’s survey of the same items showed a decrease from 2024 with prices nationally at $55.18.
“When grocery prices rise, it’s easy to assume farmers benefit, but that’s not the reality,” said WFBF Senior Director of Public Relations Cassie Sonnentag. “Farm families earn less than 16 cents of every food dollar. Choosing Wisconsin-grown products is one way to keep your dollars working locally while supporting the farmers growing your food.”
Wisconsin’s Thanksgiving Marketbasket survey is an informal, annual review of food price trends in relation to changing farm prices, weather and wholesale and retail food marketing. Wisconsin Farm Bureau members collected price samples of 15 Thanksgiving food items in early November.
Farm Bureau volunteer shoppers were asked to look for the best prices, without taking advantage of special promotional coupons or purchase deals.
