The Dairy Business Association announced Jeff Eggers as the keynote speaker for the 2025 Dairy Strong conference, scheduled for Jan. 15-16 in Green Bay at the KI Convention Center.
Eggers, a top policy advisor, best-selling author, and expert in organizational performance, will bring extensive experience to the event. Formerly the executive director of the McChrystal Group Leadership Institute, he has over 20 years of expertise leading strategic initiatives for the White House, Department of Defense, and U.S. Navy.
In his keynote, Eggers will share insights on how farmers and businesses can adapt to change and foster innovation to tackle challenges. “Human beings are innately resistant to change. Yet we’re in one of the most transformative periods in history, and farming is no exception,” Eggers said. “Business owners must learn to fight complacency, embrace rapid change, and drive innovation.”
Drawing from history, compelling stories, and company case studies, Eggers will offer strategies for business survival in the 21st century.
The 2025 Dairy Strong conference will also include notable speakers, panel discussions, and breakout sessions focused on key issues shaping the dairy community’s future.
Featured sessions include:
- Dairy Market Outlook for 2025:
Market experts Mike North and Marin Bozic will share insights on shifting milk markets, especially in the Upper Midwest. - A View from the Inside: Federal Policies in 2025:
Top agriculture policy leaders from Washington, D.C., will discuss upcoming federal policies impacting dairy. - Climate-Smart Year One: Outcomes and Learnings:
Farmers in the FSF Climate-Smart Program will share first-year results and how they’ll integrate findings into future farm plans.
For a full list of speakers and agenda details, visit DairyStrong.org.
