DNR Registration System Recognized

The Wisconsin Department of Natural Resources (DNR)’s Go Wild license and registration system has been recognized in two international award competitions. Out of thousands of entries from around the world for each award, the Go Wild system was awarded a 2021 Communicator Award of Distinction and a 2021 Gold Hermes Creative Award.

“We are excited that Go Wild has been recognized with these awards,” said Steven Little, DNR Assistant Deputy Secretary. “More importantly, we are pleased to provide a quick and easy online method for more people to enjoy Wisconsin’s outdoors – especially during this past year when the State’s natural resources provided thousands of people with much needed time outdoors together.” The DNR launched the system in 2016 to provide Wisconsin’s outdoor enthusiasts an easy-to-use online option to obtain fishing and hunting licenses, register for safety education courses and manage their boats, ATVs and other off-road vehicles through an efficient online experience. In 2020 alone, Go Wild processed more than 1.8 million transactions online.

“This past year demonstrated the increasing need to make government services accessible online,” said Nicole Randol, General Manager of NIC Wisconsin. “We look forward to continuing to partner with DNR on the Go Wild system to help people enjoy Wisconsin’s outdoor activities by making it even easier for them to buy licenses and register recreational vehicles online.”

The Communicator Awards are overseen by the Academy of Interactive and Visual Arts, a member-based organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. This year, it received over 6,000 entries from across the United States and around the world.

The Hermes Awards also received approximately 6,000 entries from around the world and are administered by the Association of Marketing and Communication Professionals to recognize outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals. Only about 20% of entries receive a Gold Award.