DMI Gives Checkoff Answers

With supply chain disruptions and increased input costs at the front of dairy producers’ minds, Dairy Management Inc (DMI) says it is up to them to show the value of checkoff dollars among this year’s uncertainty.

Lucas Lentsch, the Chief Federation Officer at DMI, says that farmer’s voices are essential in everything they do. He says dairy farmers are doing everything they can to control input costs and maintain economic viability, so DMI wants to ensure that checkoff dollars work for them.

Telling the story of supply chain disruptions and remaining close to consumers is both a challenge and an opportunity for DMI in 2022, says Lentsch. Checkoff dollars are now being allocated towards staying ahead of consumer preferences, which are always changing.

New products, marketing and research have helped in that effort and have led to innovations like shelf stable dairy products which will create a supply for customers that is not only what they want, but available when they want it.