DATCP Appoints Diversity Outreach Specialist

In an effort to improve consumer and stakeholder access to critical information and resources in underserved communities, DATCP has hired Adin Palau as the Diversity Outreach Specialist.

Palau will connect stakeholders and residents to the programs and resources of the Division of Trade and Consumer Protection. This position will focus on improving access to education, mediation, and training resources for the Bureau of Business Trade Practices, the Bureau of Consumer Protection and the Bureau of Weights and Measures.

“We are fortunate to add Adin’s extensive experience in building responsive government systems to DATCP,” says Lara Sutherlin, administrator for the Division of Trade and Consumer Protection. “Adin’s impressive background in community engagement is sure to enhance the ability of our team to understand and address the needs of diverse communities across the state.”

Palau will be serving as a resource for communities and groups in diverse areas of the state who provide services to consumers and businesses, especially Latinx populations. Palau will also develop ways to connect with English as a second language (ESL) owned/operated businesses seeking information about consumer laws that affect their businesses.

“I am honored to serve our communities and to continue building bridges of connection to empower them,” he says. “I look forward to working with our community partners to advance strategies to remove barriers, foster collaboration, and increase language access to services and information for our communities.”

Prior to this position, Palau worked as an assistant director of Community and Campus Engagement at the Office of Community Relations with the UW-Madison. He currently serves as the Chair of the State Council on Affirmative Action, and in 2021, he was appointed to serve on the governor’s Advisory Council on Equity and Inclusion.