Prairie Farms Dairy went head-to-head with many national companies to compete for the Convenience Store News Best New Products Awards.
Prairie Farms came out on top in the Frozen Novelties and Ready-To-Drink Coffee categories for its Ice Cream Cookie Sandwiches and Barista Style Iced Coffee Drinks.
“The awards hold special significance because Prairie Farms and our thousands of convenience store operator partners are committed to ensuring on-the-go consumers have access to products that win on taste and deliver value,” says Prairie Farms CEO Matt McClelland.
A panel of consumers judged products based on value, convenience, appearance, and packaging, along with attributes such as taste and ingredients.
The Barista Style Iced Coffee Drinks combine milk, sugar, and Arabica coffee. The panelists noted the value delivered by Prairie Farms Iced Coffee Drinks compared to the familiar coffeehouse brand drink that came at a higher price. For the Ice Cream Cookie Sandwiches, Chocolate Fudge Cookie was the favorite among panelists, and Chocolate Chip Cookie was a close second.