On May 4, Culver’s guests can get a single scoop of Fresh Frozen Custard in exchange for a $1 donation to local FFA chapters and other agricultural education organizations as part of the ninth annual Scoops of Thanks Day fundraiser. To celebrate the occasion with guests, Culver’s is making the day even sweeter with an exclusive, one-day-only flavor of Fresh Frozen Custard: How Now Brown Cow!
Scoops of Thanks Day is part of Culver’s Thank You Farmers® Project, which supports local agricultural efforts in the communities Culver’s serves and larger, national projects advancing the industry. The chain’s longtime support of FFA and partnership with US Farmers and Ranchers in Action (USFRA) allow Culver’s to make an impact through the program’s three pillars: gratitude, education and sustainability.
Since the creation of the Thank You Farmers Project in 2013, Culver’s guests have helped the brand donate over $4 million to support agricultural education efforts.
“At Culver’s, supporting the next generation of agricultural leaders is something we’ve always taken great pride in,” said Alison Demmer, Culver’s marketing and public relations manager and former Wisconsin FFA president. “By making a donation in exchange for a scoop of Fresh Frozen Custard on May 4, our guests will be helping us further that mission while supporting bright and dedicated students in their area.”
Inspired by the Thank You Farmers Project, How Now Brown Cow is a celebration of the farm-fresh dairy that makes Culver’s Fresh Frozen Custard beloved by guests. The flavor, which features Chocolate Fresh Frozen Custard infused with Culver’s Signature Root Beer swirled with chopped Dove® Chocolate and chocolate cake pieces, was created especially for Scoops of Thanks Day. Guests can choose between How Now Brown Cow, Chocolate, or Vanilla for their single scoop in exchange for a $1 donation.
To find the restaurant nearest you to visit on Scoops of Thanks Day, visit Culver’s locations page. To learn more about Culver’s Thank You Farmers Project, visit https://www.culvers.com/about-culvers/thank-you-farmers-project.