The University of Wisconsin–Madison College of Agricultural and Life Sciences (CALS) is proud to announce the selections for its 2024 Honorary Recognition and Distinguished Alumni Awards, as well as a new honor established this year, the Distinguished Recent Graduate Award. CALS will present the Honorary Recognition Award to Bill Bruins and Ann Palmenberg. The Distinguished Alumni Award will go to Michael Finley. The Distinguished Recent Graduate Award will go to John Goeser and Elle Grevstad.
The college bestows these as its highest honors. The Honorary Recognition Award recognizes individuals who have made significant contributions to their professions, their communities and the university. The college established the Distinguished Alumni Award in 2009 to recognize lifetime achievement and service. The Distinguished Recent Graduate Award recognizes graduates who earned their degree in the last 20 years and have made extraordinary contributions to their chosen field or an area of public service.
The awards will be presented at the CALS Honorary Recognition Banquet on Thursday, Oct. 10, in Union South. For more information and to register for the event, visit www.cals.wisc.edu/honorary/.
2024 Honorary Recognition Awardees
William “Bill” Bruins FISC’67 is a UW–Madison Farm and Industry Short Course alumnus with a passion for Wisconsin agriculture. He sees the world as a classroom where everybody can learn, grow and share. He brought his FISC knowledge to the home farm and now operates Homeland Dairy with his two sons. Bruins has devoted his life to public service, serving on many boards and committees. These include the CALS Board of Visitors, the Midwest Dairy Coalition and the U.S. Dairy Export Council.
In 2003, he was elected president of the Wisconsin Farm Bureau Federation shortly before the detection of mad cow disease. Bruins led the effort to build what became the Wisconsin Livestock Identification Consortium. He has been a valuable voice for agriculture, never missing an opportunity to participate in a discussion to learn and share knowledge – and help move ideas forward.
Virologist Ann Palmenberg is a recently-retired professor in the UW–Madison Department of Biochemistry. She is esteemed for her high-impact efforts to understand how viruses are structured and operate. In 2009, she led a team that reported the genome sequences for all 99 known strains of the cold virus. Palmenberg’s work has led to the creation of new antivirals and vaccines. She has received numerous national awards for her efforts, including election to the American Academy for the Advancement of Science and the American Academy of Microbiology.
Palmenberg also commits to educating the public. After COVID-19 emerged, she frequently presented information to help increase awareness and understanding of the new virus. She has been a robust champion of women in science and has long urged scientific societies to broaden the gender and racial diversity of their members and conference speakers.Palmenberg, also affiliated with UW’s Institute for Molecular Virology, has earned respect for her remarkable contributions to research, mentorship, service, and public outreach.
2024 Distinguished Alumni Awardee
After an illustrious career in the NBA, Michael Finley BS’14 returned to UW–Madison to complete his bachelor’s degree in agricultural and applied economics. While his impressive NCAA and NBA basketball careers are well known, his accomplishments as an executive, entrepreneur and philanthropist are equally outstanding.
Over the past decade, Finley has been a leader in the Dallas Mavericks NBA franchise. He currently serves as the assistant general manager and vice president of basketball operations. In 2009, Finley began a film production company, Follow Through Productions, LLC. He built his path to filmmaking while playing in the NBA, taking on internships during the off-season. In 2003, he started the Michael Finley Foundation. This offers programs to support children and their families by cultivating positive attitudes toward education, health and social skills. His foundation endowed a UW athletic scholarship in 2011. Finley brings humility, dedication and commitment to serve others into every realm in which he works.
2024 Distinguished Recent Graduate Awardees
With a passion for science-based decision-making, John Goeser BS’04 MS’06 PhD’08 has focused his career on enhancing the profitability and sustainability of dairy and agricultural businesses around the nation – and the world. He earned a PhD in dairy nutrition in 2008 and has worked at Rock River Laboratory, Inc. for more than a decade. He also holds an adjunct assistant professor position in the UW–Madison Department of Animal and Dairy Sciences. Goeser’s affable demeanor has helped him forge collaborations leading to dozens of beneficial dairy nutrition research projects.
He has become a sought-after speaker for events as well as a regular contributor to agricultural publications. This year, Goeser became a certified technical service provider through the USDA Natural Resources Conservation Service with the goal of helping herd managers navigate carbon emissions mitigation. He is able to speak across disciplines, gathering agronomists, animal nutritionists, veterinarians and farmers to work together at one table.
Elle Grevstad PhD’11, who earned her Ph.D. in biochemistry, rejoined the biochemistry department in 2014 to establish and direct its microscopy research lab, and then expanded her role to oversee multiple research facilities. After her time at UW–Madison, she brought her technical and leadership skills to Exact Sciences, where she leads efforts to develop new products that can aid in cancer diagnostics, working with teams of academic collaborators, regulatory officials, product development scientists, clinical study experts and commercialization partners.
She is an active part of Exact Sciences’ internship program, which offers training to both undergraduate and graduate students, and she has established herself as an advocate for career development, focusing on how scientific skill sets translate beyond the bench. Grevstad’s experiences in the non-profit sector and desire for continued learning led her to earn an MBA from UW–Madison in 2021. She is motivated by the opportunity to contribute to impactful science that has the potential to significantly improve healthcare.
