As specialty crop producers head into another growing season, the Wisconsin Berry Growers Association or the Wisconsin Fresh Market Vegetable Growers Association have opportunities to connect with fellow growers and learn from industry experts.
Both associations exist to support Wisconsin growers through education, networking, research support, and marketing promotion of locally grown produce. Membership includes everyone from large commercial farms to small-scale and beginning growers, all working together to strengthen Wisconsin’s berry and fresh market vegetable industries.
What’s Happening This Season
Webinar Topic: “Measuring & Managing Soil Health in Specialty Crops”
Thursday, April 2 at 1 p.m. via Zoom
Joe Ailts of Ailts Agronomy is an independent agronomist serving farmers in northwest Wisconsin. He has a specific interest in soil health and regenerative practices. He and his family operate a regenerative hobby farm where they produce pumpkins, sweet corn, cover crops, and soil aggregates.
Event Code: WEB2026-1
Register online: https://wiberries.org/Events
WEBINAR IS FREE FOR CURRENT MEMBERS – GET SIGNED UP TODAY
Webinar Topic: “Enhancing Your Produce Season Revenue with a Retail Store”
Wednesday, April 8 at 1 p.m. via Zoom
In this webinar, Scott Skelly of Skelly’s Farm Market in Janesville will share how they use their retail store and bakery to increase their per cap per visitor creating greater revenue streams from berry and produce seasons.
Using experiences on their farm, topics covered will include: Pricing strategies with additional revenue streams; marketing and target markets shifts from with diverse offerings; choosing must have products that make your customers want to purchase; managing inventory for seasonal traffic; being authentic for your desired atmosphere; off season planning to ensure in-season success; considerations as demographics shift.
Event Code: WEB2026-2
REGISTER ONLINE: https://wiberries.org/Events
WEBINAR IS FREE FOR CURRENT MEMBERS
Summer Field Days
June 2026 – Vegetable Field Day
Salentine Family Farm, New Berlin
July 2026 – Berry Focused Field Day
Berry- Bures Berry Patch, Barneveld
August 2026 – Veg & Berry Field Day
Grampa’s Farm, Merrill
Learn more: https://wiberries.org/
For questions, email: [email protected]
