To kick off the start of May beef month, the Department of Agriculture, Trade and Consumer Protection (DATCP) partnered with the Wisconsin Cattlemen’s Association and the Wisconsin Beef Council to host a roundtable discussion at Marda Angus Farm. Industry leaders and elected officials were in attendance, including the family behind the operation.
Terry Quam, an owner of Marda Angus Farm, says that consumers have taken ahold of beef as their lead protein, which allowed it to move through the grocery and restaurant chains even when supply was limited through the pandemic.
He says that beef processing has returned to near normal, but the challenge producers continue to face? Reaching their consumers.
Despite these challenges, he says beef producers are resilient, and although other state’s beef herds are shrinking, Wisconsin is growing. It is, in fact, the largest it has ever been.
