Are You Ready for World Dairy Expo?

The countdown for the 56th World Dairy Expo is on as there is only one month until the global dairy industry meets once again in Madison. Do you have everything you need to have a memorable and enjoyable experience?

The first step is buying your digital admission passes for this year’s event before arriving at the Alliant Energy Center. Those who purchase their admission passes before October 3 will be able to take advantage of discount pricing. Those who wait to purchase admission from October 3 through 6 will face increased prices.

Admission is required Tuesday, October 3 through Friday, October 6 for anyone 12 years old and older. Admission also includes free parking and access to all events at WDE unless noted otherwise in the schedule. Daily and season admission passes purchased before October 3 are $15 and $40, respectively. They can be purchased online by visiting Expo’s website, or through Expo’s free mobile event app.

Download the app to purchase your admission passes and your ticket will be conveniently located within the app. While you’re in the app, take advantage of all the fan-favorite features to plan your time at Expo, such as custom itinerary-building, interactive maps, and more.

World Dairy Expo 2023 will have a staggered schedule, starting with the Youth Fitting and Showmanship Contests on Saturday, September 30. National Judging Contests take place on Sunday morning, followed by the International Junior Holstein Show on Sunday afternoon. Education seminars and the world’s largest dairy-focused trade show begin on Tuesday, October 3, when admission begins being charged. To find a detailed and up-to-date daily schedule, visit